Case Studies & Methodology
See how the Revenue Machine works in practice. Real companies, real challenges, real results.

Solar Company Turnaround
Situation
$18M revenue, declining 15% YoY, previous VP quit. Sales process was inconsistent, lead quality was poor, and the team was demoralized.
Action
Rebuilt sales process from scratch, hired and trained 12 new reps, integrated high-intent data targeting, implemented CRM automation, and created documented playbooks.
Result
$31M revenue in 18 months (72% growth), expanded to 3 new states, reduced CAC by 43%.

B2B SaaS Scale-Up
Situation
$5M ARR, stuck at that level for 2 years. No documented sales playbook, inconsistent demo process, and high churn from misqualified customers.
Action
Built inside sales team, implemented Salesforce with full automation, created standardized demo framework, integrated intent data for outbound, established qualification criteria.
Result
$14M ARR in 12 months, hired full-time VP to take over the mature operation.

Home Services Launch
Situation
New roofing company with zero sales infrastructure. Founders were great at the work but had no idea how to build a sales operation.
Action
Complete system build from day one: high-intent data targeting, paid advertising, AI qualification, human appointment setting, full sales process engineering.
Result
$8M in Year 1 revenue, 28% close rate, 4.2x ROAS on advertising spend.

E-Commerce Relaunch
Situation
Failing e-commerce brand, revenue dropped from $2M to $1.2M. Generic targeting, no customer retention strategy, and bleeding money on ads.
Action
High-intent audience targeting, creative refresh with conversion focus, AI qualification for high-value customers, email retention sequences.
Result
$4.5M revenue in 12 months, expanded to 3 new product lines, 52% CAC reduction.
The Revenue Machine Methodology
A proven, repeatable process for building your complete revenue system.
Revenue System Audit
We analyze your entire funnel (data sources, marketing channels, qualification process, sales workflow) to identify where revenue is leaking.
Architecture Design
Based on your specific business, we design the Revenue Machine: which stages you need, what tech stack, and how everything connects.
Rapid Implementation
We build and launch each stage systematically. High-intent data first, then marketing, then qualification, then appointments, then sales process.
Continuous Optimization
Weekly reviews, A/B testing, performance analysis. We optimize for revenue, not vanity metrics.
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